Palm Desert, Calif. -- Massachusetts based startup
Good2Gether wants to help the 1.5 million existing nonprofit organizations use search and social web technology to connect with potential volunteers and people looking to help.
Founder Gregory McHale came up with the idea for Good2Gether while looking up information on Hurricane Katrina. He thought that the newspaper reports detailing the chaos would be more useful if they included links to appropriate nonprofits who were working to solve the crisis. He created a widget which scans the text of an article and finds relevant nonprofits, then targets the results to the reader's geographic location (based on IP address), so that the reader has easy access to nonprofits in his or her local community.
Good2Gether is aiming its initial rollout at media partners, such as newspaper websites. The first partner, the San Francisco Chronicle, will launch the widget in April. The Houston Chronicle is also looking to add this technology. Participating nonprofits include the American Red Cross, National Audubon Society, and the Multiple Sclerosis Association.
