SAN FRANCISCO, California –
While sifting through clinical trial data, financial numbers and dark suited investors here at the JPMorgan Healthcare Conference, I came across an interesting shameless marketing tactic by Medicis ("The Dermatology Company"). Through their skin injection brand, Restylane, they have "proudly sponsored" the Hottest Mom in America contest.
If you haven't heard of the Hottest Mom in America contest, it is a,"search for women who define modern day motherhood; they are beautiful, smart, talented moms who also happen to be HOT!" With in-person auditions completed, you can still get in on the action by submitting a video of yourself. Take a look at the – video gallery of those who already have.
For me, surrounded by all the exciting science at this conference, things like this are a good reminder that selling drugs is a business where marketing is at least as important as efficacy.
In any case, if you're looking for more serious news out of the event, check out my front-door stories:
Red Wine Drug Shows Proof That It Combats Aging
Biotech That Mines Canadian Genomes Lands $31 Million
We'll also have more later today on Merrimack Pharmaceuticals, a company that is putting systems biology into practice.
Image: Screen capture from Medicis.com.
