Palm Desert, Calif. -- The dog-and-pony shows are underway at Demo 2008. One of the startups,
Iterasi, a Vancouver, Washington based startup, has created a way to save and share any dynamic web page you view, complete with the HTML, links, and the specifications you've made to the page. It even allows you to share content hidden behind passwords with people you choose. The company calls it a step "beyond the bookmark."
The service has a variety of uses. For instance, when booking a flight here, I needed to send flight information to my boss, but there was no way to easily share the airline web page with him – any link I sent him would be redirected to a login page. Using Iterasi would have allowed me to send him the exact information as I had entered it.
There's also a scheduling tool that you can use to automatically save, or "notarize," the pages in the future, creating a WayBack Machine-type service which records pages from the sites you specify.
CEO Pete Grillo showed me the product, which will be released in beta next month. As I left, I noticed a GM from the Microsoft team come pay his enthusiastic respects.
Grillo sold his prior company, WeSync, to Palm in 2001. Iterasi has raised $1 million thus far, all from angel investments.
Photo of Iterasi CEO Pete Grillo by Megan McCarthy for Wired
