Palm Desert, Calif. -- Circos, a startup out of San Mateo, is launching a new search engine at this year's Demo conference. The company describes its "me-centric" approach as giving customers the ability to "find precisely the answers you are looking for based on what other people are saying across the web."
The company's algorithm analyzes textual content and returns results that fit, including information from disparate locations like blog comments and user-generated rating sites. It also includes a ranking of the results based on the keywords you specify. If, for instance, you're looking for lodging, Circos's search engine allows you to find hotels based on terms like "hip" and "comfy" and to be able to judge the results returned based on their quality to the terms you searched.
Circos was founded by Mario Jobbe, Morris Sim, and Kevin McDonald in November, 2006. Circos is currently angel-funded, and the company is just starting to look for its first institutional round of funding.
