When Built of N.Y. named their laptop backpack "Laptop Backpack," that's SEO at work in product development. Made of a rip-resistant fiber, the well-padded backpack doesn't fuss up the design with superfluous pockets, zips, snaps or other junk--it's even possible to wear a coat over the top of it for extra security.
But then people wouldn't see your fancy $80 laptop backpack, would they? Sure, this is not exactly a 150-inch TV, but amid the endless forest of crap apparel at CES, it's an imaginative and cute standout.
