The Secret to Apple's Retail Success? Planning, Not Gravity

Earlier this week, we wrote about the 25-foot “gravitational pull” that the Piper Jaffrays’ guerilla analyst team observed at Apple stores over the holiday weekend. Now, comes evidence that the effect probably isn’t due to mysterious or unseen forces, but is rather based the simple result of good planning and excruciating attention to detail. The […]

Apple_storesEarlier this week, we wrote about the 25-foot "gravitational pull" that the Piper Jaffrays' guerilla analyst team observed at Apple stores over the holiday weekend. Now, comes evidence that the effect probably isn't due to mysterious or unseen forces, but is rather based the simple result of good planning and excruciating attention to detail.

The folks over at ifoAppleStore.com posted a number of interesting Apple Store Planograms, all of which underscore (again) why Apple Stores are some of the most aesthetically attractive and efficient retail engines in tech. And with a new revamp now underway that eschews cash registers in favor of those portable Point of Sale (POS) systems, it's not unreasonable to think that the $4,000 in annual revenue per square foot the Apple Stores bring in will go up even more in the coming months.

As Blackfriars' Carl Howe notes, now every Apple employee is effectively a checkout person.

And if you're still not sold on Apple's retail mojo, Wired News' Leander Kahney also happens to have compiled a comprehensive list about why the company will see record-breaking holiday sales this year. Also, check out BusinessWeek's 2001 article on why Apple Stores will fail. It's, um, entertaining.

Photo: Flickr/OpenThreads

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