Since going live with a public beta three months ago, online music service Qloud has been able to attract some one million Facebook users. In celebration of that landmark, former CEO and co-founder of AOL Steve Case (who is now a director and investor in Qloud) announced on Thursday the formal launch the company's My Music application, which is built on top of Facebook's platform.
Qloud, already the second-largest music application on Facebook, looks at your iTunes library and then syncs it with an application on Facebook, allowing you to play and exchange playlists and browse the libraries of friends.
Technically, the service doesn't stream music from your computer, and instead matches music from your library to its own catalog of six million songs. The actual linking between Qloud, the profile and iTunes is done through a plug-in for the iTunes software, the company says. Unfortunately, that plug-in is apparently causing iTunes to crash for new Leopard users, but the company says it's in the midst of conjuring up a compatible and stable version.
While currently available only on the Facebook platform, Qloud says it will be adding syncing functionality with additional media software, as well as integrate the app with other social networks in the near future.
