Score three for the rumor mill. This afternoon Google announce that MySpace, Bebo, and SixApart would also be adopting the OpenSocial platform, which instantly transformed from neat little newcomer to industry hegemon in the course of a day.
Charts such as this one, which had been showing Facebook's traffic far above the OpenSocial members Orkut, Hi5, LinkedIn, Ning, and the online platforms of Oracle and Salesforce.com, now look very different. Indeed our calculations using comScore data show that OpenSocial's adopters had a combined 784 million unique visitors in September, compared to 73.5 million for Facebook. To put that in "The Farmer in the Dell" terms, Facebook is the cheese: it stands alone.
And it's funny how the announcement casts MySpace in a different light. Everyone knows MySpace is significantly larger than Facebook. Reporters frequently mention that fact, but treat MySpace with the dismissive tone of being last year's prom queen who now spends her time abroad. Is it me or did MySpace just gain a few coolness points?
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