Sony's 46-inch set has some issues and is expensive as hell, but it's also gorgeous, so you'll want one anyway. While colors were perfect out of the box, you can adjust them with a system that smacks of $10K-plus custom-install projectors. Its metallic earth-tone case may set it apart from the masses, but it flunked all but one of our processing tests.
WIRED: Hi-res menus slide in and fade out like videogame effects. Does a great job of scaling up standard-def TV and old DVDs.
TIRED: Expensive. Clumsy noise reduction produces a swirling effect. Lots of jaggies and moir in 24-fps HD test sources.
$3,100, sonystyle.com