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Apple's iTunes Plus tracks, the DRM-free tracks available through the iTunes Store, have been selling for $1.29 since the service launched earlier this year. But with Amazon having recently launched its own DRM-free downloads, with prices as low as $.89 a track, many began speculating that Apple would follow suit with a price drop on iTunes Plus tracks.
Yesterday, some users noticed that certain iTunes Plus songs were now selling for $.99 instead of $1.29 (see Flight of the Conchords and The Perishers). Although it still isn't clear if this is simply a mistake on the iTunes Store or an indication of a coming price drop, Ars Technica is claiming that it's the latter.
Ars Technica is reporting that Apple is in the midst of expanding iTunes Plus to include indie music labels and at the same time plans to drop the price of all iTunes Plus songs to $.99.
Ars claims “Apple plans to expand iTunes Plus to include certain indie music labels starting Wednesday, October 17 (or sometime this week, at least).” While the tracks listed fit the profile, so far Apple has not responded to inquires.
Also unclear is whether a price cut for the normal, DRM tracks is in the works. For now it's just a rumor, but Amazon's prices would seem to dictate that iTunes needs to do something if it wants to retain its position at the top of online music sales.
We'll be sure to update you when we know more.
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