The kids today have no idea what's going on the world. Snack culture has made them all a bunch of zombies, but don't worry The New York Times has launched a new Facebook app that will test their news knowledge and drive traffic back to the Times site where the kids can be properly educated.
Or at least that seems to be thinking here. The pretty simple new Facebook application from the Times is a daily five question quiz with selections chosen by the New York Times editorial staff.
If you add the application to your Facebook page you'll be assigned a “Times IQ,” a score that shows how up-to-date you are with what's goings on in the world. Or at least how up to date you are with what the editors of the New York Times think is going on the world.
As you would expect of a Facebook app you can compare your Times IQ with other Facebook members and the little widget provides links back to the relevant Times stories.
As Facebook apps go this one is pretty slick and could end up driving a bit traffic over to the Times; where users will find most content requires yet another sign up form, yet another user name and yet another password.
[via Read/Write Web]
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