MTV Networks Announces New Online Initiative

MTV Networks has announced the rollout of two-dozen new sites aimed further leveraging the network's online presence. Mika Salmi (pictured right), MTV Networks President of Global Digital Media, said, *"We're taking an open approach with our content on the Web, allowing our consumers to share, embed, influence and interact with everything they see on-air and online." *The move is designed to grow MTV's stable of websites to 300 by the end of the year. According to comScore Media Metrix, MTV site visitors grew from 76 million unique visitors in January to over 91 million unique visitors in July.