Lulu Enterprises has filed a lawsuit against the News Corp./NBC online video venture named Hulu. Lulu CEO Bob Young (pictured right) said, "We have spent more than five years and tens of millions of dollars in investment successfully building the Lulu brand and website into a place for millions of creators and consumers to publish, buy, sell and manage digital content. It is clear we are required to move quickly to protect our intellectual property and defend ourselves."
The suit alleges that Hulu's recent domain name announcement and trademark filing "intentionally attempted to create confusion in the marketplace." It will probably strike many as ironic that Hulu's name, the one component of the venture that has generated the most chatter, is now responsible for the venture's first major challenge.
Update: We reached out to Hulu's CEO Jason Kilar and got this brief statement from a company spokesperson, "we have no comment on matters of litigation."
