Confirmed: Joost Acquires OnTheToob And Its Founder

The weekend’s rumors regarding Joost proved true, as the popular P2P TV site officially confirmed to Wired News the acquisition of OnTheToob.com. Created by Joost beta user Hal Schechner, the site functions as a programming guide for Joost users looking to get a grasp on the site’s 239 channels of content. In addition to […]

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The weekend's [rumors](http://www.joostteam.com/2007/09/03/joost-acquired-onthetoobcom/) regarding Joost proved true, as the popular
P2P TV site officially confirmed to Wired News the acquisition of
OnTheToob.com. Created by Joost beta user Hal Schechner, the site functions as a programming guide for Joost users looking to get a grasp on the site's 239 channels of content. In addition to offering users a suite of programming guide options, OnTheToob also enables Joost users to create ala carte channels and RSS feeds out of the site's 10,298 programs. A Joost spokesperson also revealed that
Schechner has joined the Joost staff. With the recent release of its [Widget API](http://www.joost.com/forums/p/2007/08/widget-api/), it's clear that
Joost is looking to spur engagement from the developer community. If anything, today's news of the OnTheToob acquisition only solidifies
Joost's position as a customizable contender in Web 2.0's battle against cable. But even though this a promising sign for developers, a lot of Joost's fundamental problems with bandwidth, content, and consumer conversion still remain...for now.

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