Our Revision3/TWiT post last week inspired a fair amount of back-channel feedback, even from those only tangentially mentioned. Rocketboom’s Andrew Baron reached out to us and tried to put his infamous TWIT appearance and “Rupert Murdoch” comment in context, as well as dispel the notion that Rocketboom is struggling from a dearth of ads. The explanations did little to change our opinion, but Baron did offer some new insights.
On the recently acquired WallStrip:
“What Wallstrip spent in 6 months was not spent in 2 and half years by Rocketboom so again, I think we have something that is worthwhile, we are absolutely not struggling.”
On the future of Rocketboom:
“As of last week, we joined another company (announcement soon) that will provide us with outstanding ad service in a way that wont kill Rocketboom with prerolls and midrolls but will help us realize our potential as content creators as opposed to ad sales people (I think most of the networks are not doing so well because they are basically just ad sales businesses without a solid understanding of how to do content).”
So Rocketboom is still alive and supposedly well, and on the verge of a new advertising deal. Sounds good, but since Baron has hinted at phantom deals in the past, we’ll wait until an official announcement is released before breaking out the podcast-champagne.
Photo: Tom Purves
