Business

IBM Report: Viewers Shifting From TV To Internet Content

It was rather timely for VideoEgg’s Troy Young to invoke the name of IBM referring to the YouTube advertising news considering that The IBM Institute for Business Value just released a report that offers insightful data on the Internet media space. From April to June the Institute surveyed Internet users in North America, Australian, UK, […]
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Ibrpt_3It was rather timely for VideoEgg's Troy Young to invoke the name of IBM referring to the YouTube advertising news considering that The IBM Institute for Business Value just released a report that offers insightful data on the Internet media space. From April to June the Institute surveyed Internet users in North America, Australian, UK, Germany and Japan. Addressing the hotly contested market of Internet video versus broadcast television, the report states:

"Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage."

The IBM team even got in on the user-generated video act and hit the streets of New York to get the raw opinions of Internet users regarding their Internet media habits. Check out the video below…

http://www.youtube.com/watch?v=TSx2llVmD-8