FutureCasting: Viacom & AP Release Youth Study

In a historic unholy marriage of data mining sacrilege, MTV and The Associated Press teamed up for a seven-month study (link to PDF) into the happiness of people in the 13-24 demographic. When it comes technology, the report offers good news stating, “Half of those young people polled say the Internet alone helps them feel […]

Bygns
In a historic unholy marriage of data mining sacrilege, MTV and The Associated Press teamed up for a seven-month study (link to PDF) into the happiness of people in the 13-24 demographic. When it comes technology, the report offers good news stating, “Half of those young people polled say the Internet alone helps them feel happier. And contrary to popular views of technology as a source of stress, many young people would be more stressed out without technology, with nearly half saying they never turn off their cell phones - even when they're trying to chill out.”

Chill out? Outmoded slang-dictionary phrases aside, the report offers an interesting look at the future of business with this finding, “70 percent say they want to be rich - and nearly half think it's at least somewhat likely they will be someday - but just 29 percent want to be famous.” Rich, but not famous. Nice. Sounds a lot like Web 2.0.

Photo: markart