Taking a cue from his wife leading lady, Brad Pitt is using his celeb status in creative ways to raise awareness. While Angelina Jolie has orchestrated photo sales with tabloids in order to raise money for her charities, Pitt is using diva-like behavior to save a mid-century architecture landmark.
One of Pitt's demands for a Japanese jeans commercial was that the ad be filmed at Ludwig Mies van der Rohe's 1950 Farnsworth House located in Plano, Illinois. The request brought in $50,000 to the Landmark Preservation Council of Illinois for four days of on-location shooting.
Built as a weekend retreat for Dr. Edith Farnsworth, the Farnsworth House is one of three residential houses by Mies van der Rohe in the United States.
[photo via Architecture Week]
[story via Chicago Sun-Times via Archinect]
