Stretching 250m above the pedestrian walkway at a shopping mall in Beijin, the Skyscreen is the biggest digital LED screen in Asia, and they are using it to good effect with magma skies and subaqueous juxtaposition:
The wonderful thing about the skyscreen (maybe it better to call it ’screensky’?) is that it is deliberately placed in periphery of our attention. As a result of its modest and well chosen location it integrates beautifully within the environment, providing the Beijing population with a wonderful and non-obtrusive immersive experience. If they keep up the skillful and high level quality of visuals, the skyscreen may grow to become one of the major icons of Beijing. In general, it sets a new standard for urban screens. If this is the future of public LED screens, I don’t mind if they tile some more here and there.
Of course, as much as I feverishly imagine a skyscreen adopted on an even larger scale, offering bizarre Electric Sheep style sunsets, advertisers simply couldn't be trusted not to pimp their wares on the horizon, if they had the option.
Skyscreen - largest urban LED screen in Asia [Next Nature]
