Gear

Porsche Says Goodbye to Detroit Auto Show

Car companies pulling out of major auto shows are usually signs that things are really bad, like when MG Rover didn’t show up for the Geneva Motor Show before shutting down a few month later. But we are talking about Porsche, one of the most profitable companies in the world, which announced today it would […]

Porscheconvertible3

Car companies pulling out of major auto shows are usually signs that things are really bad, like when MG Rover didn't show up for the Geneva Motor Show before shutting down a few month later. But we are talking about Porsche, one of the most profitable companies in the world, which announced today it would not be an exhibitor at the Detroit Auto Show, the biggest of the big car shows.

This is the reason Porsche gave:

As part of the general reduction in trade-fair appearances which began two years ago, in favor of greater emphasis on direct contact with potential customers, motor show activities will in future be concentrated in the main sales areas of Porsche Cars North America (PCNA). Of the North American trade fairs in 2008, Porsche will among others be attending those in Chicago, Los Angeles, Miami, New York and Toronto.

Porsche also said today that the east and west coast constituted its main markets, where the firm said it sold over 20,000 out of its total North American sales of 36,669 cars. Come to think of it, I don't remember seeing too many Porsche Boxsters or 911s in or around Detroit, not to mention places like Kansas, either.