The Fake Steve Jobs blog has won many fans in recent months for taking the ego of the Apple founder and giving it wings via snarky parody blog. But increasingly, Mr. Fake has veered away from Apple matters and begun to comment on general tech news with only a passing hint of actual humor.
Today, in relation to the recent Microsoft ad controversy, Mr. Fake posted a cartoon of a naked blogger bending over as a possible new logo for TechCrunch (edited by Mike Arrington) and GigaOm (edited by Om Malik). Referring to the two bloggers, Mr. Fake said, “these ‘spokesbloggers’ are the same sanctimonious twats who are constantly spouting bullshit about the glories of ‘citizen journalism’ and patting themselves on the back and congratulating themselves for being so much more ethical and independent than the dreaded ‘Mainstream Media.’” That critique might hold some water if it weren’t made from behind the mask of anonymity.
Message to Fake Steve Jobs: You don’t get to talk ethics and credibility when you haven’t even told anyone who you are. (Even if you pretend you're joking by tossing in a couple of meaningless, unrelated quips about Steve Jobs.)
It’s easy to talk smack about leaders in a given field when you can hide behind a character. Back in 2000 this whole anonymous blogger taking potshots thing played out with a site called UrbanExpose. Towards the end a bidding war to buy the site heated up, but when the identity of the blogger was finally revealed, interest in the site soon dried up. I suspect Fake Steve will suffer the same, well deserved, fate.
Photo: TechDigest
