Science

The Math of Making Your Butt Look Good

A blue jeans company called The Proportion of Blu is using the "Divine Proportion" formula, also known as the "Golden Ratio," to make your butt look its best. Algebraically, it goes like this: The formula has been used historically to align parts and proportions in building design, sculptures and paintings, and now — your […]

Picture_1A blue jeans company called The Proportion of Blu is using the "Divine Proportion" formula, also known as the "Golden Ratio," to make your butt look its best. Algebraically, it goes like this:

Picture_2_3

The formula has been used historically to align parts and proportions in building design, sculptures and paintings, and now -- your derrière. I kind of wonder, though, if this can really work since those of us who are not 6' models will need to hem the $220 jeans.

I read about it in the April issue of Vogue, which is pretty old now, but I figure the overlap between WIRED Science and Vogue readers is, like, me. Oh and Dylan Tweney, a proud subscriber to both.

This is my favorite line from the article, about Richard Atkins, one of The Proportion of Blu's founders:

After growing up in Birmingham, England, cutting logs in his father's mill, Atkins became a pattern maker at Vivienne Westwood, first working in T-shirts, then in couture.

Of course he did!

It's all in the Numbers [Vogue]

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