A gas station owner in San Francisco has rebelled against oil company Shell by intentionally overcharging customers. Bob Oyster's station is charging $4.33 a gallon for regular because he wants to give Shell a bad name for gouging him for gas and raising his rent, as detailed by the San Francisco Chronicle.
Indie station owners take some grief every time the price of gas goes up, and they are feeling pinched because the fuel companies maintain control of the prices at retail. But overcharging consumers may not be the best way to end your career as an owner operator.
Now is a period of adaptation as we learn to cope with higher prices that are destined to keep going up. If Europeans can deal with it, so will we.
Source: San Francisco*Chronicle*