Just when you think Sir Paul McCartney is actually almost sorta cool again, he has to go and do something like this (via hypebot). To push the June 5th release of Memory Almost Full on Hear Music, the former Beatle is scheduled (deep breath) to appear on the HSN. For those keeping score: making friends with Apple = very cool. Nabbing Natalie Portman for a Michel Gondry-helmed video that debuted on YouTube = also cool. Taking part in a 30-min. promotional program in a mind-numbing setting like this?
Potentially lucrative, but… Totally. Not. Cool.
If you want to hear “cuts from the new CD, lively discussions with McCartney fans and video segments from Paul McCartney as he shares the inspiration behind his latest work,” by all means, don’t forget to Tivo it: May 30 @ 8 p.m., May 31 @ 1:30 a.m. & 2:30 p.m. On the bright side, perhaps he'll discuss some influential classics like "Hey Jude," "Let it Be" or “You Never Give Me Your Money.”
Either way, 5:1 McCartney’s spot won’t top this exhilarating HSN segment...
https://www.youtube.com/watch?v=HZZ15xXlsyA
