It's the Scent of Stilton That Wafts From His Armpits

For the man who wants to smell like his own crotch rot, but all over, it’s Stilton Cheese Perfume: The makers of the famously pungent Stilton blue cheese have launched their own perfume. And they have approached Cat Deeley to be the face of Eau de Stilton. It claims to “recreate the earthy and fruity […]

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For the man who wants to smell like his own crotch rot, but all over, it's Stilton Cheese Perfume:

The makers of the famously pungent Stilton blue cheese have launched their own perfume. And they have approached Cat Deeley to be the face of Eau de Stilton.

It claims to "recreate the earthy and fruity aroma" of the cheese "in an eminently wearable perfume".

Perhaps not so coincidentally, it's also a surprisingly passable emulation of the professional blogger's natural musk.

Stilton launch blue cheese perfume [Ananova]