Ford is now mulling the sale of its Volvo Cars division after it managed to sell most of its ownership stake in Aston Martin earlier this year to a group of investors for a cool $925 million, according to reports today. The main suitor is reportedly BMW. Ford, like its great American counterpart General Motors, is cash strapped and hurting for cash, which explains why Ford announced last year it was reviewing alternatives for all of its car brands in its Premier Automotive Group, which also includes Jaguar. Any of these fabled brands would serve as a crown jewel for owners with plenty of discretionary income, like a bored billionaire looking for a hobby. But the problem is that it is extraordinary difficult to make money with these pristine car divisions, especially now.
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