Hello Again, 'Hello.' Apple Leads Ad Revival

Interesting article in the New York Times today about the resurgence of the world "Hello" as an ad tagline. Apple has a long tradition of using the word dating to the original Mac, so it’s only fitting that they’ve revived it for the iPhone, but this is a bigger trend, as reflected in the creepy […]

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Interesting article in the New York Times today about the resurgence of the world "Hello" as an ad tagline. Apple has a long tradition of using the word dating to the original Mac, so it's only fitting that they've revived it for the iPhone, but this is a bigger trend, as reflected in the creepy "Hello, Delicious" ads for Level Vodka:

“Advertising being an annoying, interruptive medium, ‘Hello’ is kind ofa nice salutation, a friendly way of introducing yourself,” said LeeClow, chairman and chief creative officer at the TBWA Worldwide unit ofthe Omnicom Group who has long worked for Apple.

That's one way to view it. You know what I think it is? It's Thursday, that's what it is.