Twentieth Century Fox has hooked up with the Franklin Mint for an ingenious marketing scheme, putting 40,000 quarters based on their upcoming Fantastic Four flick into circulation across the country. The Silver Surfer coins are legal tender based on a 2005 California statehood commemorative quarter, and are being distributed today with a fleet of specially outfitted silver armored trucks.
Those lucky enough to find a Silver Surfer in their change can go to a special web site for a shot at prizes including $1,000 in cash and Quicksilver surf gear. Grand prize is a four-day trip to London for the June 12 world premiere of Fantastic Four: Rise of the Silver Surfer, which includes a walk down the red carpet.
