To bring everyone up to date: A picture of Heath Ledger as the Joker in the upcoming movie The Dark Knight showed up over the weekend. While we think Ledger's fibroblastic face is pretty effing radical on it's own, we love even more the viral marketing campaign behind it. Here's a more in-depth play-by-play of how the full reveal went down. It includes: mysterious posters in LA, a crowdsourced pixel-by-pixel treasure hunt, and a Page Not Found error that wasn't an error at all. The best part is it's all part of a riddle that still hasn't been solved. The company behind this all this chicanery? 42 Entertainment, the same people who pulled off Alternate Reality Game "ilovebees" for Halo 2. WIRED's own Mary Jane Irwin actually wrote about the company for for our just-released June issue. The fact that WIRED made the article live on the web the exact same day the story of the viral Joker pic broke is pure coincidence. Right?
Company Behind Viral Joker Marketing Revealed
To bring everyone up to date: A picture of Heath Ledger as the Joker in the upcoming movie The Dark Knight showed up over the weekend. While we think Ledger’s fibroblastic face is pretty effing radical on it’s own, we love even more the viral marketing campaign behind it. Here’s a more in-depth play-by-play of […]
