As promised, here is the paper that formed the basis for the presentation I gave at Stanford on the success of the Nike+iPod last week with my colleague Conrad Wai. It's a little dry, but what can you do? It's an academic paper. We think we kept it interesting regardless. Let me know what you think -- designing for technology adoption is a critical consideration in new product launches, so I'm interested to hear what you think -- particularly if you think I'm completely out of line.
Why the Nike+iPod is Boring -- And Why That's Good!
As promised, here is the paper that formed the basis for the presentation I gave at Stanford on the success of the Nike+iPod last week with my colleague Conrad Wai. It’s a little dry, but what can you do? It’s an academic paper. We think we kept it interesting regardless. Let me know what you […]