Speaking about Nike + iPod at Stanford This Afternoon

I know this is late notice, but I wanted everyone to know that I’ll be speaking about the Nike + iPod at the Second International Conference on Persuasive Technology this afternoon with my colleague Conrad Wai. Persuasive tech, if you’re scratching your head right now, is any technology that attempts to persuade its user to […]

Nike_ipod

I know this is late notice, but I wanted everyone to know that I'll be speaking about the Nike + iPod at the Second International Conference on Persuasive Technology this afternoon with my colleague Conrad Wai. Persuasive tech, if you're scratching your head right now, is any technology that attempts to persuade its user to do something differently. This includes smoking cessation aids, political attitude adjusters, fitness motivators, with the Nike + iPod Sport Kit obviously being the latter.

Conrad and I are putting a stake in the ground: Persuasive Technologies Should Be Boring.

Anyway, I thought you might want to know. We'll be posting our paper on the subject to the Web in the next few days, so I'll hook you up when the time comes. If you are hanging around Stanford's Tressider Hall around 3 p.m. this afternoon, duck into our little enclave, and we'll be happy to share our thoughts around why the Nike+ has been adopted so quickly when other fitness devices tend to take longer to break through. Say hi if you see me.