See related story: I Bought Votes on Digg
After roughly four and a half hours, my story on Digg had gotten only one digg -- from my pseudonym, PseudoPotato.
After hiring User/Submitter to pay people to digg my story, it earned a "made popular" tag and had 120 diggs. By this time -- eight and a half hours after being made popular -- my story had also been buried.