Scent marketing
n. A subgenre of "sensory branding," it’s using smell to attract consumers. Omni hotels, for instance, are perfumed with a mix of green tea and lemongrass.
Medical refugee
n. Less well-heeled than medical tourists, these patients seek treatments for life-threatening ailments in India, Thailand, and other countries in the developing world.
Photolurking
v. Vicariously experiencing weddings, baby showers, and other life events by browsing strangers’ photo albums on sites like Flickr.
Frankenbuild
n. Pirated software cobbled together from beta versions and early releases. Microsoft has gone after frankenbuilds of its new Vista OS, possibly invalidating some legit copies along the way.
— Jonathon Keats (jargon@wiredmag.com)
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