Business

Apple's Secret File on Fred

It was funny when a Microsoft publicist accidently emailed Fred Vogelstein the company’s internal thirteen-page file on how to deal with him. But it’s even funnier now that Steve Jobs – the fake one, not the real one – has published Apple’s secret file on Fred. Among the tamer factoids: * It’s STINE, not STEEN. […]

Tv_fredvogelsteinIt was funny when a Microsoft publicist accidently emailed Fred Vogelstein the company's internal thirteen-page file on how to deal with him. But it's even funnier now that Steve Jobs - the fake one, not the real one - has published Apple's secret file on Fred. Among the tamer factoids:

* It's STINE, not STEEN. Get it right! He's sensitive.

* Fred is physically unattractive and kind of a schlump. Try not to stare at him or make him uncomfortable.

Apple PR and Fred's wife would like to remind you: This one's a joke.

Our secret dossier revealed [The Secret Diary of Steve Jobs]