Is your keyboard sufficiently moist this morning? Get your coffee, 'cause it's time for a sputter: Blu-Ray, for which the cheapest available player is a $600 games console that few are buying, will completely supplant DVD, according to its sellers, by 2010.
The "clap louder" fantasties of incomprehensible marketroid Frank Simonis, the Blu-Ray Disc Association's EU chair, would be offensive were they not so ludicrous: "Within three years it will just be Blu-ray," he told reporters at CeBIT.
Now, putting aside the all-powerful DVD format for now, the only competition BR has is HD-DVD, which no-one has bought (other than enthusiast types like us), unlike Blu-Ray, which some have got by default because they bought the PlayStation3. Movie sales are roughly level, HD-DVD people claim, with hundreds of thousands of Blu-Ray movies having been given free to PS3 buyers to hype the format.
Either way, the idea that either standard will remove DVD from the market within 36 months goes beyond honest hype, beyond BS (in the sense of saying things to which truth or falsity is irrelevant), and into the world of complete poppycock.
What is it called again when you know something you claim isn't possible?
