The people who buy new porn are relatively visible. They have creditcards, they make people semi-rich, you can observe the money even ifyou can’t see the transactions. Porn marketing — which is splashy andobservable — is directed at them.
The people who buy “a single dense disc of images” [such as the entire Playboy collection on DVD] — or who would,
if they could find one on the market — aren’t as observable becausethey account for fewer transactions and less gross money.
And the vast, huge, horde of people who don’t buy porn at all — butwho use porn, collect porn, save porn, horde porn, most of which theyget for free over the internet — they are part of the market too. Hell,
they define the market. True, they are mostly payinga price of “zero” (or, rather, zero-plus, the “plus” being the notinconsiderable cost of a good internet connection), but they are stillmarket participants. To be honest, they are the eight-thousand-poundgorillas of this marketplace, stomping around crushing the dreams ofthe naive newbie pornographers who think “hey, everybody loves porn,
how could I not get rich?”
