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One of the enduring knocks on the iTunes Music Store -- other than my set of downloads still not properly authorizing -- is that the a la carte single download model doesn't offer any additional incentives to buy full albums once you discover an artist and want to hear more. If I buy, say three songs off a record, love them and want the rest of the album later on, I pay a penalty. With a 10-track album, no money is lost. On an 18-track album, however, your options are to re-purchase songs you already own to get the $9.99 price or to buy the rest of the record track-by-track and spend more.
But no more. Apple just introduced "Complete My Album," a new service (and launched on a not-Tuesday!) that allows anyone who buys a song from iTunes to then use that song as a credit toward the purchase of the album it came from within the first 180 days. And it's not limited -- you can buy four albums and get $3.96 back from the rest of the album. People have been asking for this forever. Well done, Apple. I can think of at least five times when my fiancee would have used this over the last two years.
iTunes Introduces Complete My Album [Apple Hot News]
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