A BMW spokesman would not comment on reports earlier this week that said BMW was about to bring its entry-level 1 Series to the United States. If and when the company does, though, don't expect it to be a five-door, hatchback model. Such a BMW model "would just not be right for the U.S.
market," the spokesman said. It would be "too family oriented."
It seems U.S. consumers associate BMWs as luxury cars with a certain status-quo. The BMW 1 Series, which falls under the small-car category for many, just doesn't fit the image—or at least existing hatchback versions of the 1 Series do not.
"The U.S. tends to represent the upper end of the mix," the spokesman said.
BMW still plans to offer diesel models to U.S. consumers though, beginning next year. But the spokesman did not specify which models they would be.
