Jargon Watch

CLICKPRINT n. Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service,” aka invasive marketing. CLASSICAL CLUBBING n. A new trend in […]

CLICKPRINT n. Derived from the amount of time a user spends on a Web site and the number of pages viewed, a clickprint is a unique online fingerprint that can help a vendor identify return visitors, curb fraud, and collect personal information for “customer service,” aka invasive marketing.

CLASSICAL CLUBBING n. A new trend in orchestral music, classical clubbing mixes woodwinds and brass with vodka and tonic. As concert hall audiences dwindle, young instrumentalists are moving the classical repertoire into bars and interlacing J. S. Bach with DJ beats in a mashup as cultural as it is musical.

COLLABULARY n. A collaborative vocabulary for tagging Web content. Like the folksonomies used on social bookmarking sites like del.icio.us, collabularies are generated by a community. But unlike folksonomies, they’re automatically vetted for consistency, extracting the wisdom of crowds from the cacophony.

FISHOPOD n. Paleontologists’ pet name for Tiktaalik roseae, the coveted link between the seafaring fish and landlubbing tetrapod. The 375 million-year-old fishopod fossils discovered in the Canadian Arctic have been embraced by intelligent design proponents as another creation of God.

Jonathon Keats (jargon@wiredmag.com)

START

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