Gay Porn Stars: Stay Away from 'Tina'

Crystal meth has long been associated with risky sexual behavior in gay men, and online personal ads are littered with people who want to "PnP." Now, the gay porn industry is coming to the rescue:

Earlier this month, the San Francisco-based Stonewall Project launched the "Hot Sex Without Crystal? Hell Yes!" social marketing campaign. Popular gay adult-film actors were enlisted for the effort, which seeks to break the link in some men's minds between sexual fulfillment and crystal methamphetamine use.

The campaign ran a full-page ad in Gloss magazine, followed by a feature article and an ad in The Advocate. Posters will be placed in the city's historically gay Castro neighborhood… Matt Cole, an adult-film actor featured in the ad, said, "I have witnessed first-hand the effects of crystal on my friends and the gay community and many of the poor personal choices we make when we are high on drugs."…
… recent data show meth use has decreased significantly among men who have sex with men (MSM), though this was less evident among HIV-positive men. In addition, new HIV infections among city MSM were down 21 percent from 2001 to 2005, even though the population increased.

It sounds like a good effort and all, but I wonder how much research supports this kind of advertising approach. If a guy is thinking about doing meth, is an ad is going to change his mind? I'm going to check PubMed (the reseach depository), but if you know of some research into this, drop a line in the comments.

Porn Actors Set to Star in Meth Campaign [Bay Area Reporter]