Concerning "Change Is Good" Pg.26 Issue 02/2007
Yes, Change is good... when it's good.
I'm just not diggin' it. The re-design. Describing it as awkward and clunky would be a nice way to put it. Gross and abrasive are more accurate terms. Grace has been sacrificed in favor of gauche; black bars assault each page with tops of unreadable hieroglyphs and tagged with a kind of unimaginative pregnancy test. You flaunt the new creative director Scott Dadich's experience at Texas Monthly like we should be impressed. Texas Monthly? Seriously? That's as if the New York Times suddenly went mad and hired the head of Fox Sports as their new editor-in-chief. Good grief, a reader can't even tell the copy from the ads any more...
Ah-ha! I get it! It ain't about style, it's about ad revenue. OK, uncle... you win. Elvis has left the building.
Oh yeah, on more thing: WHATEVER! You reversed the order of the serifs in the logo. Now it's a I-Beam I. Hard-corners have supplanted elegant crafting.
A long-time subscriber now questioning his loyalty, Steven Whitworth
PS-By having John Hodgman on the cover, are you subtly telling us that you're now laying out the mag on a PC? Scandalous!!!
Steven Whitworth
