Lou Cabron has a great story in 10 Zen Monkeys about recent radio station contests that invite you to register and win breast implants.
It’s “The Breast Christmas Ever,” promises California radio station KLLY. Whichever lucky listener wins their holiday-themed contest will receive a special prize — breast enlargement surgery.
Surprisingly, it’s happening in other states too. Monday, Florida’s “MJ Morning Show” announced that “Santa Claus is bringing a big bag of boobs to your town this Holiday Season” for their “Holiday Hooters” contest. The show — which is rebroadcast on two other Clear Channel stations — has been giving away breast jobs in tacky contests since November, with the prizes awarded to the listener (in this case, “Borat’s sister”) submitting the most compelling story. (“In my country, you no see big boob on women because hard to find doctor to do nice boob surgery.”) Now that it’s Christmas time, radio stations have apparently just adapted their contest plans to the holidays of the season. KLLY announces their contest with green and red letters, above a promotion for their Toys for Tots telethon.
I can't relate, although I did once try to win Lyle Lovett tickets from KFOG, even though I had already bought some. (I never got through.)
What I have always thought was funny is that the country station inLos Angeles, which changed to a hip-hop format after 25 years ascountry, used to run all kinds of plastic surgery ads. Free lipo withevery breast aug; 25 percent off collagen injections; buy twoprocedures and get the third for half off.
It seemed odd to me that the country station, which as you knowplays a lot of songs about family and God and lost love and trucks anddrinking, would provide the right audience for Beverly Hills cosmeticsurgeons. Now, duh me, I realize that plastic surgery is way moremainstream – or at least, marketing would like you to believe it is –
than I realized. Winning boob jobs on morning FM contents? Why not?
Although honestly, I'd rather win six months of health insurance coverage for real problems.
