iDisguide Hides Your iPod In a Fake Altoids Tin

Really brilliant new products are often so brilliant that armchair entrepeneurs think aloud, "I could have done that." Usually, they can't, but the product connects with such a deep, unarticulated need that it feels obvious. But, as the new iDisguise proves, some great products actually could get pulled off by laymen. Because they're actually just a product's packaging recycled.

You see, the iDisguise line is a set of deceptive cases for iPod nanos and shuffles that look exactly like tins of Altoids-type mints. So much so, in fact, that they don't have any additional features beyond what's found on ANY Altoids tin, save for some soft foam cut to fit the nano. There's no audio port, nothing. As the company explains:

With theft of personal audio players and digital cameras on the rise, iDisguise set out to develop a simple yet effective anti-theft solution: Disguise it as something else that is not worth stealing. Check out the two newest disguises below; Wintergreen and Peppermint Candy for the iPod Nano. iDisguise will offer each model on a limited basis and regularly introduce new disguises to prevent thieves from recognizing any single disguise.

It's not a bug that it behaves just like a standard Altoids tin, it's a feature! I admire the gumption of these people, but I can't justify paying $11 for this instead of $2 and getting a whole bunch of mints in the process and 50 cents for foam.