I didn't have room for it in my article yesterday for the front page, but Steve Jobs claimed, as he introduced the new packaging for the iPod updates he rolled out yesterday, that the new cases would be good for the environment.
To paraphrase, he said an equal number of iPods can now be shipped in a much smaller space, which will require fewer trucks and planes to move them around, thereby reducing the company's reliance on fossil fuels.
This is interesting to me in large part because I have studied Apple's environmental record, and it's none-too-glamorous. I would have to guess this is the first time Steve has ever mentioned something's environmental value publicly. Not because Apple doesn't care, but because they don't talk about it much.
The Al Gore influence strikes again...
Images from Justin Williams' unpacking Flickr set.
