Building on a scathing report issued earlier this year, Greenpeace has no launched Green Apple, a Web site parodying Apple's home page and criticizing the company's environmental record.
Their heart is in the right place, the site is well-designed, but a few of the criticisms of Apple miss the mark quite a bit, particularly the actual headline, "I love my iPod but can we ditch the iWaste?" Well, yeah. There are takeback programs for all iPods, including an incentive to do so. Plus, iPods sell well on ebay. That's one way to stay out of the waste stream.
The only other comment I have is that the subhead "fringe benefits," which claims Apple's only forward movement in environmental areas has been a fringe benefit of its commitment to great design. Speaking as someone who works for a design firm with a social mission, that's ridiculous. Great design, when properly defined, should inherently lead to greener and more efficient solutions. That might be the only green push Apple has going, but it's not insignificant.
(Thanks, Jonathan!)
