More on Apple's Environmental Record

I have now had the chance to read through Greenpeace's "Guide to Greener Electronics," and there are a few things that should be clarified about where Apple ranks. First of all, the article I linked this morning claimed that Apple and Lenovo were at the bottom of the charts. Well, that's not true. Lenovo scored […]
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I have now had the chance to read through Greenpeace's "Guide to Greener Electronics," and there are a few things that should be clarified about where Apple ranks.

First of all, the article I linked this morning claimed that Apple and Lenovo were at the bottom of the charts. Well, that's not true. Lenovo scored an appalling 1.3 out of 10 while Apple pulled a marginally more successful 2.7 out of 10. In between were Motorola and Acer.

The criticisms of Apple are fair, I would say, though I think there's some nuance to what HP is doing with recycling that tends to make it look unfavorably better than others. Why? Ink cartridges and printers. HP has a lot more to take back than any other company, so their commitment to percentage of sales taken back is actually a possibility.

Given that Apple actually offers free computer recycling with the purchase of a computer, something that Dell does but HP does not, it's odd to say they're doing less to keep computers out of the waste stream. On the other hand, Apple has no takeback goals, so it really does balance out.

The other criticisms of Apple are on target, however. The company is secretive, and that meets they tend to be secretive about their environmental planning as well. They have a regulated substances list, but it isn't public. They're committed to eliminating PVCs, but won't say when. Ditto for BFRs.

It's not necessarily that Apple's environmental record is legitimately bad, but they do a very poor job of informing their customers about their environmental efforts. Silence is suspicious here, folks.

(Thanks, Daniel!)

(Image courtesy the SPAM page. Though I disagree with their beliefs.)