Each April we sit down to select the Rave Award winners, and each April we run headlong into the Steve Jobs Problem. The man is always doing something worth celebrating. In 2001, it was the iPod. In 2003, the iLife package let us make movies and DVDs and edit photos. Then came iTunes and Finding Nemo. Then the nano. And on and on.
Enough. There’s no drama anymore, Steve – we all know you’re getting a Rave. This year you sold Pixar to Disney, snagging a seat on the board. (Soon the whole company could no doubt be yours, if you want it.) You unveiled the video iPod with that little smirk on your face, knowing you’d be dragging the TV business into the digital age the same way you did the music industry. And, just for kicks, you brushed off 20 years of rivalry and got all cuddly with Intel and Windows – and pretended you didn’t know what the big fuss was about.
So we give up. Here’s your own damn category: The Steve Jobs Award, recognizing sustained excellence and innovation and creative genius and whatever else you’re good at. This year it goes to … Steve Jobs! Congratulations, Steve. But don’t get complacent. You’ve got to defend your title. How will you wow us next year?
2006 Rave Awards:
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Bryan Singer & the Man of Steel
Plus:
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Podcast:
Games:
Science:
Policy:
TV:
Blogs:
Renegades:
Business:
Industrial Design:
Architecture:
Tech:
Medicine:
Books:
Music:
PLUS:
