Mobile virtual network operators aim their services at precise demographic slices.
MVNO
TARGET MARKET
WHAT'S COOL
AMP'D MOBILE
18- to 24-year-olds
3G speeds, 99-cent music downloads
7-ELEVEN SPEAK OUT WIRELESS
Budget-conscious consumers
Very little
MOBILE ESPN
Sports fans
Game scores, trivia, video clips, news
MOVIDA
Latinos
Para servicio en inglés, oprima el numero dos.
VIRGIN MOBILE
12- to 24-year-olds
Games, rescue ring to escape blind dates
Source: Companies listed
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