Boot Mail
n. Military slang for email that, due to incompatible communications technologies, must be transferredé to a disc and carried from the squadron field radio to each soldier's personal computer.
Bloomers
n. pl. Late-blooming baby boomers. The term is used by marketers - especially those who sell travel and luxury goods - to describe a demographic group that's only now realizing how much money it has available to spend prior to senility and death.
Mociology
n. The study of how people adapt and use wireless technologies, from buying concert tickets to organizing political rallies. The field gets its name from mobile and sociology - and has already spawned an offshoot, mocio-economics, the study of how companies can capitalize on all this mocio-activity.
Microchunk
v. To split up a product or service sold traditionally as a package, offering each piece to buyers-la carte. The Ikea-like approach is being applied to everything from home electronics to news feeds.
- Jonathon Keats (jargon@wiredmag.com)
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