The iPod Evangelist: Steve Jobs

A Decade of Genius and Madness

Jobs, Apple CEO, introducing the iPod for Windows at MacWorld Expo in New York City in July 2002. Getty

2002: What They Were Thinking

The iPod Evangelist – Steve Jobs: "We'd decided that the iPod was too big to keep in the Mac universe, which turned out to be the right decision. A little less than a year after this photo was taken, we shipped our millionth iPod, which wouldn't have been possible without the Windows market. This MacWorld was also memorable because it was the culmination of an intense period of development for us. When hard times came to the tech sector, we went to our investors and said, 'We're going to spend more on R&D and innovate our way out of this downturn.' We did, but it was rough. I remember the summer after the crash just about every company in the Valley canceled its intern program. Interns coming from the East Coast were getting off the plane only to be told, 'We're sorry, your job's been canceled.' We were the only large company in the Valley that year to keep its intern program, and that was indicative of our approach. The kinds of products that emerged the year this shot was taken – the new iPod and iTunes and applications like Final Cut Pro and the iLife suite – germinated during that period of uncertainty."

– Interview by Jeff Howe

Timeline: 2002 $135 million – Approximate GDP of Norrath, which makes the fictional EverQuest world the 220th- richest country in the world, ahead of Anguilla.

Jan: 544 million people around the globe now use the Internet.

Feb: Programmer Bram Cohen unveils BitTorrent at a hacker conference in San Francisco. File-sharing becomes Hollywood's problem.

Jun: Nerd love: Nearly 6 million people visit Match.com in a single month. Total revenue for online personals jumps sixfold in a year.

SEC files fraud charges against WorldCom after the company admits to inflating profits by $3.9 billion; 17,000 people lose their jobs.

Explorer's market share peaks at 96 percent. Bill Gates rests.

Oct: Nasdaq drops to 1,114.11, its lowest point in six years.

Dec: Proforma nation: Adelphia, Tyco, Global Crossing, Citigroup, and Qwest are probed for accounting irregularities as the year of the corporate scandal mercifully comes to an end.

10 Years That Changed the World

| Intro

| We Are the Web

| The Birth of Google

A Decade of Genius and Madness

| 1995: Marc Andreessen

| 1996: Jerry Yang

| 1997: Jeff Bezos

| 1998: David Boies

| 1999: Pets.com sock puppet

| 2000: Shawn Fanning

| 2001: Mary Meeker

| 2002: Steve Jobs

| 2003: Howard Dean

| 2004-05: Ana Marie Cox